Vimazi

Keeping it Brief

Vimazi makes running shoes tuned to your pace — a genuinely innovative concept that comes with an unusual design challenge. Most runners don't shop by pace. They shop by feel, by brand familiarity, by color. Getting the right shoe into the right person's cart meant making a technical product model instantly intuitive.

After completing discovery — personas, competitive research, marketing strategy, and user flows — I designed a custom Shopify homepage built around a pace slider. Rather than asking users to decode specifications, the interaction meets them where they are: slide to your pace, find your shoe. A complex product decision becomes a simple, satisfying gesture.

From there, I extended the design system across Vimazi's internal pages, adapting existing Shopify templates to match the homepage's custom styling and carry the branded experience through to purchase.