Branding
Exercises
Role
Company
Year
Lead Designer
Self-Employed
2020
Breaking it Down
There are a lot of constraints and opinions that come into play when working on client projects—when design is your passion as well as your career, letting your hair down and engaging in creative play is important for innovation and preventing burnout. There’s a whole host of dummy creative briefs out there that help designers stay sharp and have fun.
Confetti Champagne
Confetti Champagne is a case study in beverage brand identity and package design. The brand is intended to be playful and colorful, appealing to influencers and consumers aged 21-30.
Ceramic House
Ceramic House is a mock creative brief for a handmade ceramic brand. The task was to create a logo and packaging materials for the brand. I went with earthy colors and hand-illustrated elements to create the marketing materials to match the project’s marketing themes and appeal to a millennial audience.
Source: @hellotayloramy on Instagram
